REHAB X SPRITE & AVON
Od podzimu 2017 jsme nečekali víc, než odkrývání kolekce LOVE IS BLIND 2.0 a veškerá energie měla být směřována tímto směrem. Jenže v životě -jak všichni víme- funguje karma (díky za to!) a naše positive vibes se nám vrátily v podobě zajímavé spolupráce se Sprite a Avon Česká Republika.
Firma Sprite oslovila trendsettery a influencery z české scény a my máme tu čest být jedněmi z týhle cool party. V průběhu pár měsíců proběhla soutěž o Project Rehab x Sprite denim jacket, později soutěž o custom denim šaty a naposledy dokonce soutěž o Vans sneakers s Project Rehab tuningem.
Třešničkou na dortu pak bylo Teniskology, na kterém jsme pod křídly Sprite vedli malý workshop a lidé mohli sledovat živě, jak vyrábíme Rehab Nike Ndestrukt sneakers. Nebudeme lhát, že polní podmínky byly náročné pro výrobu, která jinak trvá i několik dní, když se barvy vrství a schnou. Diváci okolo byli docela překvapení, když jsme mezi nimi začali cákat barvu na zemi :)
Nakonec Kat zvolila pro tenisky slovní poselství [ "IT'S ALL ABOUT REHAB. IT'S YOUR ENERGY VS. THE WORLD. NO 2 MINDS THINK ALIKE. SO BE THE 1 2 GO UR OWN WAY. WALK FREE & WITH LOVE. " ] v kombinaci s "lehčími" cákanci v neon zelené (Sprite barva), černé, bílé a ve finishi zlaté.
Za zmínku stojí také custom trička pro Sprite crew z naší dílny, které byly v davu Teniskology nepřehlédnutelné.
Druhý neuvěřitelný projekt podzimu 2017 je spolupráce s kosmetickou firmou AVON, která už dlouhou dobu v České republice spojuje ženy dohromady a vytváří komunitu, která drží při sobě a navzájem si pomáhá. Ať už kvalitní kosmetikou nebo projekty Proti rakovině prsu nebo Proti domácímu násilí.
Být influencerem ve společnosti, která má jasný cíl - pomáhat a zvyšovat kvalitu života, je snem každého umělce. Při spolupráci s AVON jsme potkali nespočet inspirativních lidí a stali se součástí zajímavých projektů. Jedním z nich je True nebo Mark kolekce rtěnek Liqid Lip, pro kterou jsme natáčeli spot.
Modelky (zpěvačka Sharlota, herečka Sabina Rojková a Miss World Natálie Kotková) oblečené do Project Rehab pomalovaných kousků a naše guru a artist Kat kreslící na plátno.. to je sen.
Na reklamu mrkni tady <3
Užívejte podzimu jako my,
vaše Vee.
//EN
So far is the fall 2017 more busy than expected. We planned to work on our new LOVE IS BLIND 2.0 collection and concentrate only on that. But life is always unexpected and again showed us how karma works. In possitive way!
We started two very excited collaborations. First of them is with Sprite, which itself sounds so cool. Sprite put together influencers and trendsetters from Czech republic and we appeared between them. Together we made some CUSTOM limited edition pieces of clothes. All of them became part of giveaway. Denim jacket, denim dress and sneakers.
Next project with Sprite took place at Teniskology - the sneakers festival - where we made a workshop. Visitors could watch four artists working on custom sneakers. We also designed the uniforms for Sprite workers. Thank you for all of this Sprite crew:)
Second collab is together with AVON. It is a pleasure to work with so inspiring people who all have the same goal. Making lifes of other people better. With the project against breast cancer and against domestic violence.
Next to this ofcourse also high quality cosmetics. And we are so lucky to be a part of the new advertisement for True or Mark lipsticks campaign. Models dressed in Project Rehab clothes and our one and only Kat painting on the canvas. That is a dream come true!
Models: rap girl Sharlota, actress Sabina Rojkova and the beautiful Miss World Natalie Kotkova.
Watch the spot here !
Have as great fall as we do,
Vee.
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