Something New... LOVE IS BLIND 2.0

V dílně Project Rehab a jeho nově zrekonstruovaném ateliéru se pilně pracovalo celé léto. Nové produkty, nové tváře, nová hesla...

 

"Love is blind" je jedním z hlavních hesel nové kolekce. Člověk by totiž neměl následovat svoje oči, ale své srdce. Tudy vede cesta ke svobodě. 

​Na focení pro připravovaný projekt se podílela spousta úžasných umělců a osobností, které utváří Rehab Nation a dodávají značce jak emoci, tak tvář. 

Hlavní fotograf Tomáš Bederka (& jeho asistentka Krystýna) odvedli hodně povedenou, ale také hooodně náročnou práci (přes 8 hodin focení?!).
O "behind the scenes" pictures se postaral Daniel Baudyš,  o celkovou produkci naše Barbora Machová <3

​Koncept super hrdinů za lásku a originalitu každého z nás zrealizovala vizuálně mega-talentovaná make-up artist Kate Šulcová.
Nápisy přes oči reflektují klíčová hesla a poselství kolekce: love is blind. see with heart not eyes. love is custom. love leads. love has no fear. Rehab 2.0. with love.

Modelové pro Rehab 2.0 byli vybráni z Rehab rodiny, jako kmen různých etnik s kořeny odjinud. Jessica Gavriely (Izrael), Patricie E. (Gruzie), ségry Adriana & Viky (Bolívie), Adam a Pafi (Afrika), Lily (Asie), Andrea (Rusko)  & také samozřejmě Daniel, Radka, Míša a Terka jako zástupci našich domorodců. 
Musíme tady zmínit, že není na foceních zvykem, aby se uprostřed studia utvořil spontánní taneční parket a všichni najednou začali místo focení tancovat a rapovat. Nám se to povedlo a díky za ty momenty! <3
Každý z nich je osobností ve svém oboru (& životě), nikoliv profesionální model - možná právě proto vyzařují vibe & energii na kterou stačí jen bíle plátno za zády. 
Na focení přišla i naše ambasadorka Sharlota, která nafotila krásný vizuál pro celou Rehab 2.0 kolekci.
Společně jsme tak vytvořili REHAB NATION - kmen individualit a jedinečných osobností, kteří reprezentují Rehab v jeho podstatě a boří mýty o stereotypech a předsudcích. 

 

Tak následuj své srdce a nenech se odradit od vlastní individuality - nikdy a nikým. 

xxx

Vee 

//EN

Our Project Rehab workroom and newly renovated atelier was occupied and busy the whole summer.
New ideas, new products, new faces, new slogans.

"Love is blind" is the main topic for the upcoming Project Rehab 2.0. Because following the eyes never leads to truth and love. Only heart can show the right way.

In the name of Rehab 2.0 we called original & powerful people, who represent different cultures and ethnics. They form the Rehab Nation and reflect the philosophy Project Rehab is all about.
Jessica Gavriely (Israel), Patricie E. (Georgia), sisters Adriana & Viky (Bolivia), Adam a Pafi (Africa), Lily (Asia), Andrea (Russia)  & and of course Daniel, Radka, Míša and Terka as our native representants. 

Main photographer Tomáš Bederka (& his lovely asistent Krystýna) worked over 8 hours to create the most accurate photos for us.
The "behind the scenes" pictures were made by talented Daniel Baudyš, and our own Barbora Machová did the production work and made sure everything run smoothly <3
The realisation of our ideas came to life by the incredible make-up artist Kate Šulcová. The eye masks with our mottos reflect the idea and show the message: love is blind. see with heart not eyes. love is custom. love leads. love has no fear. Rehab 2.0. with love.
Our ambassador Sharlota stopped by to say hi and pose for the cover picture.
This photoshoot was unforgettable for us for many reasons. It doesn't happen often that everyone on the set starts spontaneously dancing around, beatboxing and rapping. The vibe created there was insane.
That might be the reason why we needed nothing else but white canvas behind our people & in front of the camera to translate the philosophy of our new collection to you. 
We managed to create something which represents and summarises our mission. Remember to always follow your heart and your own ideas. We will always be here to support your individuality.
W <3, Vee

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