ABOUT US

 Hello, we are  

Project Rehab was founded by Katerina Marsounova, M.A. in 2015 somewhere between Amsterdam, Bangkok and Prague — three cities that shaped what runs in our DNA: free expression, soul, and uncompromising authenticity.

THE ORIGIN OF OUR TECHNOLOGY
The turning point for our brand came in 2017, when we developed what is now the heart of our identity: REHAB PAINTS™. Our technology is a flexible, rubber-based 3D paint created specifically for textiles, leather, and performance wear.
 Rehab Paints™️ technology is washable and survives countless cycles without fading, it’s flexible as the paint moves with the garment and rarely cracks, it maintains full vibrancy over time and it is durable since we built it for daily use. Its 3D texture is just an aesthetic bonus — each stroke becomes a sculptural artwork. This technology is custom-developed, constantly improved, and produced in the EU.

WHERE WE CREATE
Our Atelier is based in Prague - in the heart of Europe. It is where the magic — and the science — come together. Local production is our heartbeat, but our audience is global.

FROM CUSTOMIZATION TO GLOBAL FASHION & COLLABS
Project Rehab began as a custom sneaker and apparel service. Soon after, we launched our ready-to-wear collections — and the dream materialized: Rehab pieces started appearing on Grandslam courts, in NHL lockers and were seen on artists and influencers from around the world. Over the years, we’ve collaborated with leading global and local brands, including: Samsung, Nike, Prestige, Ton, Avon and others.

Our signature aesthetic is recognized for its raw energy, wearable art, and fearless individuality.

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Thank you for being a part of our journey.
With Love, Team Rehab